With a legacy of innovation and efficiency dating back as far as the 1990s, it’s no surprise that a vehicle bearing the Prius brand name is incredibly efficient and reliable. But the 2024 Toyota Prius Prime takes that efficiency to the next level, offering next-level efficiency, capability, and fun. Here’s what to know about the plug-in hybrid that’s redefining what it means to be efficient.
Maximizing Efficiency: The 2024 Toyota Prius Prime
Powerful, Sleek, and Fun
It used to be that “powerful” and “efficient” were words that couldn’t coexist, but the 2024 Prius Prime is well-muscled and downright fun to drive. Its revolutionary PHEV powertrain makes up to 220 net system horsepower, helping it climb from 0-60 in just 6.6 seconds and offering sporty performance when the moment calls for it. Its sleek and futuristic styling is sure to turn heads, with a low center of gravity, smooth curves, and sharp details.
Efficiency Elevated
With a family legacy for efficiency, it takes a lot to stand out. But the 2024 Prius Prime offers even more efficiency than its forebears, even with over 12% more horsepower than the 2024 Prius. The PHEV drivetrain offers a combined net efficiency of up to 127 MPGe, and an all-electric driving range of up to 44 miles means drivers can choose to skip out on gasoline altogether for most daily driving uses.
Even when the battery is fully discharged, the Prius Prime remains efficient, offering up to a stunning 52 mpg combined when operating in hybrid mode. That leaves operators plenty of options for long journeys, knowing that they can be working to save the environment even as they explore it.
Charges Up Quickly
With a charge time of just 11 hours when plugged into a 120-volt outlet using its included Level 1 charge cable, and a lightning-fast 4 hours when plugged into a 240V plug, the Prius Prime adds plenty of juice in a short time span.
An Excellent Interior
The 2024 Prius Prime is comfortable to ride inside, thanks to its spacious interior, and there’s plenty of room under the hatch, with over 20 cubic feet of storage perfect for shopping hauls or grocery runs. Heated front and rear seats are available to make the ride more comfortable on chilly mornings, and an available solid glass panoramic roof lets the sun shine in to brighten your day.
Top Technology
It isn’t just the standard Toyota Safety Sense 3.0 driver-assist system that makes the Prius Prime stand out when it comes to technology. With standard wireless connectivity for Android Auto and Apple CarPlay and an available 12.3-inch Toyota Audio Multimedia system offering 5 USB charge points, it’s ready to keep up with everyone’s favorite device. And with the available Advanced Park feature, the Prius Prime can even parallel park itself with the touch of a button.
With electrifying power and Prius efficiency, the 2024 Prius Prime is a showstopping PHEV that’s ready to hit the road. Test drive one today at Royal Moore Toyota in Hillsboro, OR.


